Mascara will forever be my desert island beauty pick. I love nothing more than a full flutter and like the beauty addict that I am, I've tried and tested my fair share of mascaras and can safely say they're not all created equal and price does not reflect quality. So here are four of the best affordable drugstore mascaras that colour, volumize, lengthen and curl.
If you have short stubby lashes SEVENTEEN Doll'd Up Mascara is great at separating and lengthening lashes. With a long lasting formula that doesn't flake, smudge or clump and a curved plastic wand that shares similarities to Benefit's Roller Lash, I'm surprised I've not heard more about the £6.29 mascara from SEVENTEEN. Perfect for both day and night and by far my favourite mascara for my lower lashes, I've repurchased and recommended this mascara many a time.
The L'oreal False Lash Sculpt Mascara from L'oreal's new Sculpt range, is the new kid on the block stealing the limelight with it's "sculpting brush", that separates and coats my lashes in a jet black formula in just one stroke. It may not hold a curl as well as other mascaras listed here, but primed with a coat of Maybelline's Lash Sensational Mascara it does the trick and offers a fanned out dramatic lash look. I predict False Lash Sculpt will be a popular product during 2016.
Maybelline Lash Sensational Mascara earned its cult status during 2015, with its lengthening, curling and volumising formula. No drugstore mascara holds a curl quite like Lash Sensational and personally I find it works just as well, if not better than Benefit's Roller Lash Mascara. I won't harp on, as I've spoken about this mascara many a time here on BBA. But although it can be a little stubborn to remove (nothing an oil based remover can't handle) it's impressive and one to try.
And finally an oldie but a goodie Max Factor False Lash Effect Mascara. The mascara that graced the pages of BBA right from the start. False Lash Effect does exactly what it says on the tin. Its super volumising, thickening and adds length. Although the fat wand can make apply mascara to the bottom lashes a little tricky and inevitably messy. It's an award winner and rightly so.