About Me


Introduce yourself
My name is Emily Sarah Knott and in short I’m the kinda girl who walks into Boots to pick up paracetamol and walks out with £50 worth of beauty products! And I’m the blogger behind British Beauty Addict (BBA) – a small corner of the internet where I’ve combined my love for writing and beauty products for a little over 3 years.

What inspired you to start your blog?
I set up BBA in 2013 after finding myself reading other beauty blogs and thinking ‘I could do that!’ and soon after I published my first post. In the beginning my blog was the perfect way to demonstrate my love for beauty products and my journalist skills, as at the time I was studying Broadcast Journalism at University. But fast forward a few years, I’m still here typing away, as my enthusiasm to find the best of the best in beauty has not wavered. And although I find myself criticising my own content and photography, my blog is something I’m extremely proud to call my own.

Have you always enjoyed writing?
During my time at school, I suffered mildly from dyslexia (spelling and grammar) and I often felt it held me back. But I would always find myself writing, whether it be poetry, short stories, or just expressing how I felt at the time. In fact, I own over 5 diaries, one of which even dates back to the year 2000 and a couple of them, I have written in religiously for a whole year! I just love picking up a pen, or typing away – there’s no stopping me!

How do you decide what to write about?
Foremost BBA is a destination for all things beauty, but I like to throw a little something different into the mix every now and then. But I always blog about things I know and love and like to push the boundaries and do something different.

So far what’s the highlight of your blogging career?
Blogging has given me so many amazing opportunities, last October BBA was shortlisted for 'Best for Beauty' in the 2015 Cosmopolitan Blog Awards and just recently it was announced I’m a finalist for the UK Beauty Blogger Awards 2016. And not a week goes by where I don’t feel thankful and as cliché as it sounds, the beauty blogging community have become my second family and I’ll forever be grateful for the friends I’ve made.

What’s one piece of advice you have to give for other bloggers?
Relax. I’ve found taking a laid back approach to blogging and cutting myself some slack has helped me avoid self-pressure and the dreaded “blogger burnout”.

What are your top 2 beauty products do you swear buy?
I’m the biggest advocate for inexpensive skincare finds and have repurchased (and recommended) the Vichy Aqualia Thermal Serum many a time. Another firm favourite whilst on the pricier side, are Guerlain’s Meteorites Pearls – the finishing touch for a perfected complexion.

What’s your top beauty tip?
Keep your skincare regime simple and invest in makeup brushes – they do all the hard work for you!

Tell us your likes and dislikes…
Likes: Eyeshadow palettes, curry, Bob’s Burgers (TV series), Pepsi Max Cherry, Five Guys and iced coffee…
Dislikes: Unblended eyeshadow, eggs (unless in cake) and unpainted toenails.
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